The IOC, The Coca-Cola Company and China Mengniu Dairy Company Ltd announce Joint Worldwide Olympic Partnership to 2032
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© Copyright International Olympic Committee 2019. This content is the exclusive property of the International Olympic Committee (IOC). It is made available to you for bona fide media reporting purposes on the basis of the Creative Commons / Attribution-NonCommercial-NoDerivs 3.0 IGO license terms. All rights reserved.Description
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DATE: 24 June 2019
LOCATION: IOC Headquarters, Lausanne, Switzerland.
LANGUAGE: English and Chinese.
Broadcast quality footage available at the IOC Newsroom: http://iocnewsroom.com
STORY SCRIPT:
The International Olympic Committee (IOC), The Coca-Cola Company and China Mengniu Dairy Company Ltd today announced that they have signed the first-ever Joint TOP partnership agreement.
The partnership combines the non-alcoholic beverage and the dairy categories into a new joint category, and brings Chinese dairy company Mengniu into the family of Worldwide TOP Partners.
This agreement extends The Coca-Cola Company’s association with the Olympic Movement to a historic 104-year-long relationship. The Coca-Cola Company is the longest continuous Partner of the Olympic Games.
Mengniu becomes the first Chinese fast-moving consumer goods company to become a TOP Partner. The Joint TOP partnership supports Mengniu’s ambitious international growth plans, with the company aiming to become one of the top dairy producers in the world by 2025.
The new joint agreement has a 12-year term commencing in 2021 and running through to the Olympic Games 2032. The agreement includes unprecedented investment in traditional and digital media to promote the Olympic values globally.
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© Copyright International Olympic Committee 2019. This content is the exclusive property of the International Olympic Committee (IOC). It is made available to you for bona fide media reporting purposes on the basis of the Creative Commons / Attribution-NonCommercial-NoDerivs 3.0 IGO license terms. All rights reserved.
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